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Proud

Proud pays tribute to all of those who fought for their right to love and be loved, and have pride in their identity! This highly pigmented UV shade is a bright bubblegum pink that glows under blacklight.
OUR PINK SHADES
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  • Color - Pink
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10.74 € 10.74 €

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Color: Pink
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Attitude Hair Studio

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Shade variants
Attitude Hair Dye – Proud
Proud is a bright UV bubblegum-pink semi-permanent hair dye with bold pigment and a powerful blacklight glow. Apply to pre-lightened hair for the brightest, most vibrant neon pink result.

Vegan, cruelty-free and made in the Netherlands.

Description
Proud is made for bright pink hair that stands out with confidence. This highly pigmented UV-reactive shade gives a bold bubblegum-pink result on light or pre-lightened hair and glows under blacklight.

For the most vivid result, we recommend applying Proud to pre-lightened hair. The colour gradually fades over time into softer pastel pink tones, depending on your hair base, hair condition and aftercare routine.

Proud pays tribute to everyone who celebrates love, identity and self-expression with pride.

Best results
For the brightest and most even result, apply Proud to light or pre-lightened hair.

On very light blonde or bleached hair, Proud gives the most vibrant neon pink result with a bold UV glow. On darker hair, the colour may appear deeper, softer or much less visible.

Always do a strand test before colouring to check how the shade turns out on your own hair.

Why you’ll love it
  • Bright UV bubblegum-pink shade
  • Glows under blacklight
  • Semi-permanent hair colour
  • Lasts up to 4–8 weeks, depending on hair type and aftercare
  • High-pigment formula
  • Best on light or pre-lightened hair
  • Fades into softer pastel pink tones
  • Formulated without peroxide, PPD or ammonia
  • Vegan and cruelty-free
  • Made in the Netherlands
  • DIY friendly with a professional-quality result
How to use
1. Prep
For the brightest neon pink result, pre-lighten your hair first with Attitude Ghosted Bleach.

2. Dye
Apply Proud evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.

3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare and Revamp Pink Shampoo.

Mix & match
Get creative with Proud. Mix it with Rebel for a red-toned UV pink, or blend it with Ecstatic for a bright peach-inspired shade.

Always test your mix on a strand first before applying it to your full head.

Good to know
Proud is a semi-permanent direct dye. The final result depends on your starting hair colour, porosity, hair condition and previous treatments.

UV shades perform best on light or pre-lightened hair. For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.

Community

Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.

Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Citric Acid, Phenoxyethanol, CI 45100, Basic Violet 16, Methylparaben, Ethylparaben, Butylparaben, Propylparaben
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