The Studio
Attitude Hair Studio
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Result
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Shade variants
The Studio
Attitude Hair Studio
Before
![Before hair preview]()
Add a before hair photo
Prep
![Prep hair preview]()
Add a prep hair photo
Result
![Result hair preview]()
Add a result hair photo
Shade variants
Attitude Hair Dye – Cute
Cute is a soft pastel pink semi-permanent hair dye with a cool baby-pink finish. This pastel shade works best on very light, pre-lightened hair — level 9 minimum, with level 10 platinum blonde recommended for the clearest pastel result.
Vegan, cruelty-free and made in the Netherlands.
Description
Cute is made for soft pastel pink hair with a sweet, kawaii-inspired finish. This semi-permanent shade gives the best result on very light blonde or pre-lightened hair and creates a subtle cool baby-pink colour with a soft alternative edge.
Omdat Cute een pasteltint is, heeft het een zeer lichte basis nodig om goed tot zijn recht te komen. Voor het helderste en meest gelijkmatige resultaat raden we aan om Cute aan te brengen op niveau 10 platina blond haar. De kleur vervaagt geleidelijk in de loop van de tijd, afhankelijk van je haarbasis, haarconditie en nazorgroutine.
Best results
For visible pastel results, apply Cute to pre-lightened hair.
Pastel shades only show properly on very light hair. Cute works best on level 9 hair or lighter, with level 10 platinum blonde recommended for the clearest baby-pink result.
On darker blonde, brown or unbleached hair, Cute may not show clearly.
Always do a strand test before colouring to check how the shade turns out on your own hair.
Why you’ll love it
- Soft pastel pink shade
- Cool baby-pink colour result
- Semi-permanent hair colour
- Lasts up to 1–3 weeks, depending on hair type and aftercare
- Best on level 9–10 pre-lightened hair
- Level 10 platinum blonde recommended
- Formulated without peroxide, PPD or ammonia
- Vegan and cruelty-free
- Made in the Netherlands
- DIY friendly with a professional-quality result
How to use
1. Prep
For visible pastel results, pre-lighten your hair first with Attitude Ghosted Bleach. Cute works best on very light blonde or platinum hair.
2. Dye
Apply Cute evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.
For a brighter and longer-lasting pastel result, leave the colour in for 30–60 minutes, or follow the instructions on the packaging.
3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare and Revamp Pink Shampoo.
Mix & match
Get creative with Cute. Mix it with Precious to create a warmer pink tone that can fade towards a soft strawberry-blonde effect.
Always test your mix on a strand first before applying it to your full head.
Good to know
Cute is a semi-permanent direct dye. The final result depends strongly on your starting hair colour, porosity, hair condition and previous treatments.
Because this is a pastel shade, a very light base is essential. If your hair is too dark or too yellow, the colour may appear warmer, softer or less visible.
For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.
Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Phenoxyethanol, Citric Acid, Methylparaben, Ethylparaben, Butylparaben, Basic Violet 16, Propylparaben, Basic Violet 2, Basic Orange 31, HC Blue No. 15
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