Skip to Content
  1. All products
  2. Attitude Hair Dye
  3. Loved
  4. Attitude Hair Dye
Pricelist: Export Same Consumer Price Pricelist
Pricelist: Export Same Consumer Price Pricelist

Loved

Loved reminds you to love yourself first and foremost! This highly pigmented shade is a dark sultry, berry pink.
OUR PINK SHADES
Cute Proud Loved
  • Size
  • Color - Pink
Add to cart
Price
12.99 € 12.99 €

Contact Us
Color: Pink
The Studio

Attitude Hair Studio

Before
Before hair preview Add a before hair photo
Prep
Prep hair preview Add a prep hair photo
Result
Result hair preview Add a result hair photo
Shade variants
Attitude Hair Dye – Loved
Loved is a dark berry-pink semi-permanent hair dye with a sultry, romantic finish and rich pigment. Apply to pre-lightened hair for the most vibrant pink result, or use on darker bases for a softer berry-pink tint.

Vegan, cruelty-free and made in the Netherlands.

Description
Loved is made for deep pink hair with a rich berry tone. This highly pigmented semi-permanent shade gives a bold dark pink result on light or pre-lightened hair and a softer pink tint on darker bases.

For the most vivid and long-lasting result, we recommend applying Loved to pre-lightened hair. The colour gradually fades over time into softer pink or strawberry-blonde tones, depending on your hair base, hair condition and aftercare routine.

Loved is a shade made for self-expression, confidence and remembering to love yourself first.

Best results
For the brightest and most even result, apply Loved to light or pre-lightened hair.

On very light blonde or bleached hair, Loved gives the most vibrant berry-pink result. On darker blonde or brown hair, the shade can appear deeper, warmer or more subtle.

Always do a strand test before colouring to check how the shade turns out on your own hair.

Why you’ll love it
  • Dark berry-pink shade
  • Sultry romantic colour result
  • Semi-permanent hair colour
  • Lasts up to 6–12 weeks, depending on hair type and aftercare
  • High-pigment formula
  • Works on pre-lightened hair and can tint darker bases
  • Can fade into softer pink or strawberry-blonde tones
  • Formulated without peroxide, PPD or ammonia
  • Vegan and cruelty-free
  • Made in the Netherlands
  • DIY friendly with a professional-quality result
How to use
1. Prep
For the brightest pink result, pre-lighten your hair first with Attitude Ghosted Bleach.

2. Dye
Apply Loved evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.

3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare and Revamp Pink Shampoo.

Mix & match
Get creative with Loved. Mix it with Rage to create a dark rosewood-inspired shade, or blend it with brighter pinks for a more vivid custom berry tone.

Always test your mix on a strand first before applying it to your full head.

Good to know
Loved is a semi-permanent direct dye. The final result depends on your starting hair colour, porosity, hair condition and previous treatments.

Pink shades perform best on light or pre-lightened hair. On darker bases, the result may appear deeper or more subtle. For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.

Community

Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.

Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Basic Violet 16, Phenoxyethanol, Citric Acid, Basic Violet 2, Methylparaben, Ethylparaben, Butylparaben, HC Blue No. 15, Propylparaben
-