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Dramatic

Dramatic is for those who aren’t afraid to be a bit extra! Dial up the drama with this deep, warm-toned purple.
OUR PURPLE SHADES
Dreamy Playful Wicked Dramatic
  • Size
  • Color - Purple
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Price
10.74 € 10.74 €

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Color: Purple
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Attitude Hair Studio

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Shade variants
Attitude Hair Dye – Dramatic
Dramatic is a deep, warm-toned purple semi-permanent hair dye with rich pigment and an unapologetically extra attitude. Apply to pre-lightened hair for the most vibrant purple result, or use on darker bases for a more subtle purple tint.

Vegan, cruelty-free and made in the Netherlands.

Description
Dramatic is made for deep purple hair with a bold, warm-toned finish. This highly pigmented semi-permanent shade gives a rich violet-purple result on light or pre-lightened hair and a softer purple tint on darker bases.

For the most vivid and long-lasting result, we recommend applying Dramatic to pre-lightened hair. The colour gradually fades over time into softer purple tones, depending on your hair base, hair condition and aftercare routine.

Best results
For the brightest and most even result, apply Dramatic to light or pre-lightened hair.

On very light blonde or bleached hair, Dramatic gives the most vibrant warm purple result. On darker blonde or brown hair, the shade can appear deeper, warmer or more subtle.

Always do a strand test before colouring to check how the shade turns out on your own hair.

Why you’ll love it
  • Deep warm-toned purple shade
  • Rich violet-purple colour result
  • Semi-permanent hair colour
  • Lasts up to 6–12 weeks, depending on hair type and aftercare
  • High-pigment formula
  • Works on pre-lightened hair and can tint darker bases
  • Can fade into softer purple tones
  • Formulated without peroxide, PPD or ammonia
  • Vegan and cruelty-free
  • Made in the Netherlands
  • DIY friendly with a professional-quality result
How to use
1. Prep
For the brightest purple result, pre-lighten your hair first with Attitude Ghosted Bleach.

2. Dye
Apply Dramatic evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.

3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare.

Mix & match
Get creative with Dramatic. Mix it with Playful to create a dimensional purple ombré or custom blue-purple shade.

For a softer pastel lilac result, blend Dramatic with Sensitive white mixer until you reach your desired tone.

Always test your mix on a strand first before applying it to your full head.

Good to know
Dramatic is a semi-permanent direct dye. The final result depends on your starting hair colour, porosity, hair condition and previous treatments.

Purple shades perform best on light or pre-lightened hair. On darker bases, the result may appear deeper, softer or more muted. For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.

Community

Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.

Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Oleth-5 Phosphate, Dioleyl Phosphate, Phenoxyethanol, Basic Violet 2, Basic Blue 124, Methylparaben, Basic Red 51, Ethylparaben, Butylparaben, Propylparaben
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