The Studio
Attitude Hair Studio
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Result
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Shade variants
The Studio
Attitude Hair Studio
Before
![Before hair preview]()
Add a before hair photo
Prep
![Prep hair preview]()
Add a prep hair photo
Result
![Result hair preview]()
Add a result hair photo
Shade variants
Attitude Hair Dye – Dreamy
Dreamy is a soft pastel purple semi-permanent hair dye with a cool-toned lilac finish. This pastel shade works best on very light, pre-lightened hair level 9 minimum, with level 10 platinum blonde recommended for the clearest pastel result.
Vegan, cruelty-free and made in the Netherlands.
Description
Dreamy is made for soft lilac hair with a dreamy pastel finish. This semi-permanent shade gives the best result on very light blonde or pre-lightened hair and creates a subtle cool-toned purple result with a soft alternative edge.
Because Dreamy is a pastel shade, it needs a very light base to show properly. For the brightest and most even result, we recommend applying Dreamy to level 10 platinum blonde hair. The colour gradually fades over time, depending on your hair base, hair condition and aftercare routine.
Best results
For visible pastel results, apply Dreamy to pre-lightened hair.
Pastel shades only show properly on very light hair. Dreamy works best on level 9 hair or lighter, with level 10 platinum blonde recommended for the clearest lilac-purple result.
On darker blonde, brown or unbleached hair, Dreamy may not show clearly.
Always do a strand test before colouring to check how the shade turns out on your own hair.
Why you’ll love it
- Soft pastel purple shade
- Cool-toned lilac colour result
- Semi-permanent hair colour
- Lasts up to 1–3 weeks, depending on hair type and aftercare
- Best on level 9–10 pre-lightened hair
- Level 10 platinum blonde recommended
- Formulated without peroxide, PPD or ammonia
- Vegan and cruelty-free
- Made in the Netherlands
- DIY friendly with a professional-quality result
How to use
1. Prep
For visible pastel results, pre-lighten your hair first with Attitude Ghosted Bleach. Dreamy works best on very light blonde or platinum hair.
2. Dye
Apply Dreamy evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.
For a brighter and longer-lasting pastel result, leave the colour in for 30–60 minutes, or follow the instructions on the packaging.
3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare.
Mix & match
Get creative with Dreamy. Mix it with Strange for a soft silvery-lilac tone, or combine it with other pastel shades for a dreamy unicorn-inspired look.
Always test your mix on a strand first before applying it to your full head.
Good to know
Dreamy is a semi-permanent direct dye. The final result depends strongly on your starting hair colour, porosity, hair condition and previous treatments.
Because this is a pastel shade, a very light base is essential. If your hair is too dark or too yellow, the colour may appear warmer, softer or less visible.
For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.
Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Citric Acid, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Basic Violet 16, Basic Violet 2, Basic Blue 124, HC Blue No. 15.
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