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Wicked

Wicked will let you live your best witchy life! This highly pigmented, deep shade is an autumnal purple for everyone who loves the magic of the rainy season.
OUR PURPLE SHADES
Dreamy Playful Wicked Dramatic
  • Color - Purple
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Price
10.74 € 10.74 €

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Color: Purple
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Attitude Hair Studio

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Shade variants
Attitude Hair Dye – Wicked
Wicked is a deep purple semi-permanent hair dye with a rich, autumnal tone and a witchy alternative edge. Apply to pre-lightened hair for the most vibrant purple result, or use on darker bases for a more subtle purple tint.

Vegan, cruelty-free and made in the Netherlands.

Description
Wicked is made for deep purple hair with a dark, magical twist. This highly pigmented semi-permanent shade gives a rich autumnal purple result on light or pre-lightened hair and a softer purple tint on darker bases.

For the most vivid and long-lasting result, we recommend applying Wicked to pre-lightened hair. The colour gradually fades over time into softer pink-purple tones, depending on your hair base, hair condition and aftercare routine.

Best results
For the brightest and most even result, apply Wicked to light or pre-lightened hair.

On very light blonde or bleached hair, Wicked gives the most vibrant deep purple result. On darker blonde or brown hair, the shade can appear deeper, darker or more subtle.

Always do a strand test before colouring to check how the shade turns out on your own hair.

Why you’ll love it
  • Deep autumnal purple shade
  • Rich witchy colour result
  • Semi-permanent hair colour
  • Lasts up to 4–10 weeks, depending on hair type and aftercare
  • High-pigment formula
  • Works best on pre-lightened hair and can tint darker bases
  • Can fade into softer pink-purple tones
  • Formulated without peroxide, PPD or ammonia
  • Vegan and cruelty-free
  • Made in the Netherlands
  • DIY friendly with a professional-quality result
How to use
1. Prep
For the brightest purple result, pre-lighten your hair first with Attitude Ghosted Bleach.

2. Dye
Apply Wicked evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.

3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare.

Mix & match
Get creative with Wicked. Mix it with Rage to create a dark strawberry-jam inspired shade, or blend it with other purple and red tones for a deeper custom berry colour.

Always test your mix on a strand first before applying it to your full head.

Good to know
Wicked is a semi-permanent direct dye. The final result depends on your starting hair colour, porosity, hair condition and previous treatments.

Purple shades perform best on light or pre-lightened hair. On warmer or darker bases, the final result may appear deeper, softer or more muted. For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.

Community

Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.

Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Citric Acid, Phenoxyethanol, CI 45100, Basic Violet 16, Methylparaben, Ethylparaben, Butylparaben, Propylparaben
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