Attitude Hair Dye – Sensitive
Sensitive is a semi-permanent mixing shade made to soften bold Attitude colours into custom pastel tones. It is not a white hair dye, toner or lightening product — use it as a mixer to pastelize your favourite Attitude shades.
Vegan, cruelty-free and made in the Netherlands.
Description
Sensitive is made for creating softer custom colours and dreamy pastel shades. Add it to any Attitude Hair Dye shade to dilute the colour intensity and create a lighter, more pastel result.
Sensitive is not designed to colour the hair white, tone the hair or lighten your base. For pastel colours to show clearly, your hair still needs to be very light or pre-lightened first. The softer the colour mix, the lighter your hair base should be.
Sensitive gives better colour performance than mixing dye with regular conditioner, because it is made to work with semi-permanent direct dye formulas.
Best results
For visible pastel results, use Sensitive on light or pre-lightened hair.
The final result depends on the Attitude shade you mix it with, the amount of Sensitive you add and your starting hair colour. Very soft pastel mixes work best on level 9–10 pre-lightened hair.
On darker hair, pastel mixes may appear very subtle or may not show clearly.
Always do a strand test before colouring to check how your custom mix turns out on your own hair.
Why you’ll love it
- Semi-permanent colour mixer
- Perfect for creating custom pastel shades
- Softens bold Attitude Hair Dye colours
- Better colour performance than mixing with conditioner
- Lasts up to 2–6 weeks, depending on mix, hair type and aftercare
- Best on light or pre-lightened hair
- Formulated without peroxide, PPD or ammonia
- Vegan and cruelty-free
- Made in the Netherlands
- DIY friendly with a professional-quality result
How to use
1. Prep
For visible pastel results, pre-lighten your hair first with Attitude Ghosted Bleach. The lighter your desired pastel shade, the lighter your hair base should be.
2. Mix
Add Sensitive to your chosen Attitude Hair Dye shade until you reach your desired colour intensity. Start with a small amount of colour and add more if needed.
3. Dye
Apply your custom mix evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.
4. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare.
Mix & match
Get creative with Sensitive. Use it to turn bold shades into soft pastels, create custom colour blends or build a pastel rainbow look.
Try mixing Sensitive with Proud for pastel pink, Brave for pastel blue, Toxic for pastel green or Dramatic for pastel lilac.
Always test your mix on a strand first before applying it to your full head.
Good to know
Sensitive is a semi-permanent direct dye mixer. It does not bleach, lighten, tone or make the hair white.
The final result depends on your starting hair colour, porosity, hair condition, previous treatments and the shade you mix it with. For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.
Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Styrene/VP Copolymer, Phenoxyethanol, Citric Acid, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Sorbic Acid
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