Attitude Hair Dye – BABYDOLL Pastel Trio
BABYDOLL is a three-shade set of pastel semi-permanent hair dyes — Cute Pastel Pink, Dreamy Pastel Purple and Angelic Pastel Blue — built for soft, dreamy looks. For visible pastels, a very light pre-lightened base is essential.
Vegan, cruelty-free and made in the Netherlands.
Description
Live loud, colour soft. BABYDOLL brings together three dreamy pastel shades — Cute Pastel Pink, Dreamy Pastel Purple and Angelic Pastel Blue — soft as cotton candy and made to melt together. Wear one airy pastel, or blend all three into a dreamy pink-purple-blue cloud. Sweet, delicate and yours to build.
This semi-permanent set delivers airy pastel colour with zero damage. Like every shade in the range, it's nourishing, high-pigment and made without peroxide, PPD or ammonia — dreamy payoff, healthy hair.
Best results
Pastels only show properly on very light hair. BABYDOLL needs a level 9+ pre-lightened base — level 10 platinum blonde gives the softest, cleanest pastel result. Use Ghosted Bleach to lighten, and Pure toner to perfect your platinum base before you colour.
On darker, yellow or unbleached hair these pastels won't show clearly. Always do a strand test before colouring to check how each shade turns out on your own hair.
Why you'll love it
- Three-shade pastel trio — a soft dream palette in one set
- Airy, delicate pastel colour
- Three neighbouring tones that melt into a cotton-candy gradient
- Lasts 1–4 weeks, depending on hair type and aftercare
- One set covers medium–long hair
- Only shows on level 9+ pre-lightened hair (level 10 platinum recommended)
- Perfect your base with Pure toner before colouring
- Formulated without peroxide, PPD or ammonia
- Vegan, cruelty-free and PCR recycled packaging
- Made in the Netherlands, together with the Attitude community
- DIY friendly with a professional-quality result
How to use
- Bleach — Pastels need a very light base to show. Pre-lighten to level 9+ with Attitude Ghosted Bleach, and use Pure toner for a clean platinum canvas.
- Dye — Apply your chosen shade(s) evenly to clean, dry or towel-dried hair, working fully through from roots to ends. For a pastel cloud, run Cute through Dreamy into Angelic so the tones melt from pink to purple to blue. Leave in for 30–60 minutes, or follow the pack instructions.
- Care — Rinse until the water runs mostly clear. Expect a little colour bleed during the first few washes — that's normal. Keep your pastels fresh for longer with Attitude Holyplex Haircare.
Mix & match
Three pastels, endless soft looks. Wear each shade solo, section them for a multi-tone pastel effect, or blend neighbouring tones for a seamless pink-purple-blue cloud — the three sit next to each other on the colour wheel, so they melt together beautifully. Because they're pastels on a light base, they layer effortlessly. All fade gradually and can be refreshed or remixed.
Always test your mix on a strand first before applying it to your full head.
Good to know
BABYDOLL is a set of semi-permanent direct dyes. The final result depends strongly on your starting hair colour, porosity, condition and previous treatments. Because these are pastels, a very light base is essential — if your hair is too dark or too yellow, the colours will appear warmer, softer or barely visible.
Always do a patch and strand test before colouring, and follow the pack instructions carefully.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured. Dye loudly.
For international orders up to €150, we cover the import costs. That means you won’t be charged unexpected import fees on delivery for orders within this amount.