Attitude Hair Dye – LOVE ME Duo
LOVE ME is a semi-permanent pink hair dye duo built for soft, romantic looks — high-pigment Loved Pink paired with sweet Cute Pastel Pink. Best on a light, pre-lightened base — especially for the pastel.
Vegan, cruelty-free and made in the Netherlands.
Description
Wear your heart out loud. LOVE ME pairs high-pigment Loved Pink against soft Cute Pastel Pink — one rich and rosy, one delicate and dreamy. Two pinks that melt into a gentle blush gradient. Wear them solo, split them across your head, or blend the two for a soft rose-to-baby-pink fade. Sweet, tender and yours to build.
This semi-permanent duo delivers gentle, blush-toned colour with zero damage. Like every shade in the range, it's nourishing, high-pigment and made without peroxide, PPD or ammonia — soft payoff, healthy hair.
Best results
For the prettiest blush, apply LOVE ME to pre-lightened hair. Loved shows on most light bases, but Cute is a pastel — it only shows properly on very light, level 9–10 hair, with platinum blonde giving the cleanest baby-pink. On darker or unbleached hair the pastel will barely show, so a light base is key if you want both pinks to sing.
Always do a patch and strand test before colouring to check how each shade turns out on your own hair.
Why you'll love it
- Pink semi-permanent duo — two full shades in one set
- Gentle, blush-toned, high-pigment colour
- Two pinks that blend into a soft rose-to-baby-pink gradient
- Loved lasts 4–12 weeks; Cute, being a pastel, lasts 2–4 weeks
- Loved fades to dusty rose; Cute fades back towards your base colour
- One set covers short–medium hair (double up for long or thick hair)
- Loved works on most light bases; Cute needs level 9–10 for a clear pastel
- Formulated without peroxide, PPD or ammonia
- Vegan, cruelty-free and PCR recycled packaging
- Made in the Netherlands, together with the Attitude community
- DIY friendly with a professional-quality result
How to use
- Bleach — For the prettiest result, pre-lighten your hair with Attitude Ghosted Bleach. Cute needs a very light, level 9–10 base to show as a true pastel.
- Dye — Apply your chosen shade evenly to clean, dry or towel-dried hair, working it fully through from roots to ends. For a blush gradient, place Loved at the roots and Cute through the ends. Leave in for 30–60 minutes, or follow the pack instructions.
- Care — Rinse until the water runs mostly clear. Expect a little colour bleed during the first few washes — that's normal. Keep your colour fresh for longer with Attitude Holyplex Haircare.
Mix & match
Get creative with your duo. Wear Loved and Cute separately, section them for a two-tone pink, or blend them for a soft blush gradient that fades from rose to baby-pink. Keep in mind the pastel Cute fades faster than Loved, so your blush will soften over time — refresh or remix whenever you like.
Always test your mix on a strand first before applying it to your full head.
Good to know
LOVE ME is a semi-permanent direct dye. The final result depends strongly on your starting hair colour, porosity, condition and previous treatments. Because Cute is a pastel, a very light base is essential for it to show — if your hair is too dark or too yellow, the pastel will appear warmer, softer or barely visible, while Loved will still give a rosy tint.
Always do a patch and strand test before colouring, and follow the pack instructions carefully.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured. Dye loudly.
For international orders up to €150, we cover the import costs. That means you won’t be charged unexpected import fees on delivery for orders within this amount.