Attitude Hair Dye – FIRE FIRE Trio
FIRE FIRE is a three-shade set of high-pigment semi-permanent hair dyes — Mellow Yellow, Ecstatic Orange and Rebel UV Red — built for blazing, flame-toned looks. Vibrant on pre-lightened hair, a subtle tint on darker bases.
Vegan, cruelty-free and made in the Netherlands.
Description
Play with fire. FIRE FIRE brings together three high-pigment shades — Mellow Yellow, Ecstatic Orange and Rebel UV Red — the exact tones of a flame, from glowing yellow to deep red. Wear one, or blend all three into a fiery gradient that burns from root to tip. Rebel is UV-reactive too, so your reds glow electric under blacklight. The fire is yours to build.
This semi-permanent trio delivers blazing colour with zero damage. Like every shade in the range, it's nourishing, high-pigment and made without peroxide, PPD or ammonia — bold payoff, healthy hair.
Best results
For the most vibrant colour, apply FIRE FIRE to pre-lightened hair. All three shades show brightest on a light base; on darker, unbleached hair they'll read as a softer, subtler tint.
Always do a patch and strand test before colouring to check how each shade turns out on your own hair.
Why you'll love it
- Yellow, orange & red semi-permanent trio — three full shades in one set
- Blazing, saturated, high-pigment colour
- Perfect for a flame gradient — the tones blend root to tip
- Lasts 4–10 weeks, depending on hair type and aftercare
- Ecstatic fades to pastel orange, Mellow to yellow-blonde, Rebel to orange
- One set covers short–medium hair (double up for long or thick hair)
- Best on pre-lightened hair; subtle tint on darker bases
- Formulated without peroxide, PPD or ammonia
- Vegan, cruelty-free and PCR recycled packaging
- Made in the Netherlands, together with the Attitude community
- DIY friendly with a professional-quality result
How to use
- Bleach — For the brightest result, pre-lighten your hair with Attitude Ghosted Bleach. FIRE FIRE shows best on a very light base.
- Dye — Apply your chosen shade(s) evenly to clean, dry or towel-dried hair, working fully through from roots to ends. For a flame gradient, place yellow up top, orange through the middle and red at the tips. Leave in for 30–60 minutes, or follow the pack instructions.
- Care — Rinse until the water runs mostly clear. Expect a little colour bleed during the first few washes — that's normal. Keep your colour fresh for longer with Attitude Holyplex Haircare.
Mix & match
Three shades, one flame. Wear Mellow, Ecstatic and Rebel solo, or blend neighbouring tones for a seamless yellow-to-red gradient — the signature fire look. Both blend and fade gradually, and can be refreshed or remixed as they grow out.
Always test your mix on a strand first before applying it to your full head.
Good to know
FIRE FIRE is a set of semi-permanent direct dyes. The final result depends strongly on your starting hair colour, porosity, condition and previous treatments. On a light base you'll get the fullest payoff; on darker hair the colours turn softer and more muted.
Always do a patch and strand test before colouring, and follow the pack instructions carefully.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured. Dye loudly.
For international orders up to €150, we cover the import costs. That means you won’t be charged unexpected import fees on delivery for orders within this amount.