Attitude Hair Dye – JEWEL TONES Trio
JEWEL TONES is a three-shade set of high-pigment semi-permanent hair dyes — Loved Pink, Dramatic Purple and Moody Blue — built for deep, gemstone-rich looks. Vibrant on pre-lightened hair, a subtle tint on darker bases.
Vegan, cruelty-free and made in the Netherlands.
Description
Wear your riches. JEWEL TONES brings together three high-pigment shades — Loved Pink, Dramatic Purple and Moody Blue — the deep glow of rose quartz, amethyst and sapphire. Wear one jewel solo, or blend all three into a rich pink-purple-blue gradient that melts like a gemstone. Deep, radiant and quietly powerful. Your treasure to wear.
This semi-permanent trio delivers deep, radiant colour with zero damage. Like every shade in the range, it's nourishing, high-pigment and made without peroxide, PPD or ammonia — bold payoff, healthy hair.
Best results
For the most vibrant colour, apply JEWEL TONES to pre-lightened hair. All three shades show brightest on a light base; on darker, unbleached hair they'll read as a softer, subtler tint.
Always do a patch and strand test before colouring to check how each shade turns out on your own hair.
Why you'll love it
- Pink, purple & blue semi-permanent trio — three full shades in one set
- Deep, radiant, gemstone-rich colour
- The three tones blend into a seamless jewel gradient
- Lasts 6–12 weeks, depending on hair type and aftercare
- Loved fades to dusty rose, Dramatic to lavender, Moody to dusty blue
- One set covers short–medium hair (double up for long or thick hair)
- Best on pre-lightened hair; subtle tint on darker bases
- Formulated without peroxide, PPD or ammonia
- Vegan, cruelty-free and PCR recycled packaging
- Made in the Netherlands, together with the Attitude community
- DIY friendly with a professional-quality result
How to use
- Bleach — For the brightest result, pre-lighten your hair with Attitude Ghosted Bleach. JEWEL TONES shows best on a very light base.
- Dye — Apply your chosen shade(s) evenly to clean, dry or towel-dried hair, working fully through from roots to ends. For a jewel gradient, run Loved through Dramatic into Moody so the tones melt from pink to purple to blue. Leave in for 30–60 minutes, or follow the pack instructions.
- Care — Rinse until the water runs mostly clear. Expect a little colour bleed during the first few washes — that's normal. Keep your colour fresh for longer with Attitude Holyplex Haircare.
Mix & match
Three jewels, endless ways to wear them. Try each shade solo, section them for a multi-tone effect, or blend neighbouring tones for a seamless pink-purple-blue gradient — the tones sit next to each other on the colour wheel, so they melt together beautifully. All fade gradually and can be refreshed or remixed as they grow out.
Always test your mix on a strand first before applying it to your full head.
Good to know
JEWEL TONES is a set of semi-permanent direct dyes. The final result depends strongly on your starting hair colour, porosity, condition and previous treatments. On a light base you'll get the fullest payoff; on darker hair the colours turn softer and more muted.
Need help? Read our ultimate at-home hair dye guide and explore hair dye inspiration for ideas.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured. Dye loudly.
For international orders up to €150, we cover the import costs. That means you won’t be charged unexpected import fees on delivery for orders within this amount.