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Playful

Playful purple hair dye is the bright, bubbly buddy of your dreams! This highly pigmented purple shade has strong blue undertones and will often fade to a blue shade.
OUR BLUE SHADES
Angelic Brave Playful Moody
  • Color - Purple
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Price
12.99 € 12.99 €

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Attitude Hair Studio

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Shade variants
Attitude Hair Dye – Playful
Playful is a bright blue-purple semi-permanent hair dye with strong blue undertones and a bold, bubbly attitude. Apply to pre-lightened hair for the most vibrant purple result, or use on darker bases for a more subtle cool-toned tint.

Vegan, cruelty-free and made in the Netherlands.

Description
Playful is made for bright purple hair with a cool blue twist. This highly pigmented semi-permanent shade gives a vivid blue-purple result on light or pre-lightened hair and a softer purple tint on darker bases.

Because Playful has strong blue undertones, the colour may gradually fade into softer blue-purple tones over time, depending on your hair base, hair condition and aftercare routine.

For the most vivid and long-lasting result, we recommend applying Playful to pre-lightened hair.

Best results
For the brightest and most even result, apply Playful to light or pre-lightened hair.

On very light blonde or bleached hair, Playful gives the most vibrant blue-purple result. On darker blonde or brown hair, the shade can appear deeper, cooler or more subtle.

Always do a strand test before colouring to check how the shade turns out on your own hair.

Why you’ll love it
  • Bright blue-purple shade
  • Strong blue undertones
  • Semi-permanent hair colour
  • Lasts up to 4–10 weeks, depending on hair type and aftercare
  • High-pigment formula
  • Works best on pre-lightened hair and can tint darker bases
  • Can fade into softer blue-purple tones
  • Formulated without peroxide, PPD or ammonia
  • Vegan and cruelty-free
  • Made in the Netherlands
  • DIY friendly with a professional-quality result
How to use
1. Prep
For the brightest purple result, pre-lighten your hair first with Attitude Ghosted Bleach.

2. Dye
Apply Playful evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.

3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare.

Mix & match
Get creative with Playful. Mix it with Strange for a cool blueberry-inspired shade, or blend it with other purple and blue tones to create your own custom colour.

Always test your mix on a strand first before applying it to your full head.

Good to know
Playful is a semi-permanent direct dye. The final result depends on your starting hair colour, porosity, hair condition and previous treatments.

Because Playful has strong blue undertones, it may appear cooler or more blue on very light or porous hair. For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.

Community

Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.

Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Citric Acid, Phenoxyethanol, Methylparaben, Basic Violet 16, Ethylparaben, Basic Blue 124, HC Blue No. 15, Butylparaben, Basic Violet 2, Propylparaben
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