The Studio
Attitude Hair Studio
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Result
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Shade variants
The Studio
Attitude Hair Studio
Before
![Before hair preview]()
Add a before hair photo
Prep
![Prep hair preview]()
Add a prep hair photo
Result
![Result hair preview]()
Add a result hair photo
Shade variants
Attitude Hair Dye – Precious
Precious is a soft pastel peach semi-permanent hair dye with a warm orange-pink finish. This pastel shade works best on very light, pre-lightened hair — level 9 minimum, with level 10 platinum blonde recommended for the clearest pastel result.
Vegan, cruelty-free and made in the Netherlands.
Description
Precious is made for soft peach hair with a warm, pastel finish. This semi-permanent shade gives the best result on very light blonde or pre-lightened hair and creates a subtle peachy-orange colour with a soft alternative edge.
Because Precious is a pastel shade, it needs a very light base to show properly. For the brightest and most even result, we recommend applying Precious to level 10 platinum blonde hair. The colour gradually fades over time, depending on your hair base, hair condition and aftercare routine.
Best results
For visible pastel results, apply Precious to pre-lightened hair.
Pastel shades only show properly on very light hair. Precious works best on level 9 hair or lighter, with level 10 platinum blonde recommended for the clearest peach result.
On darker blonde, brown or unbleached hair, Precious may not show clearly.
Always do a strand test before colouring to check how the shade turns out on your own hair.
Why you’ll love it
- Soft pastel peach shade
- Warm orange-pink colour result
- Semi-permanent hair colour
- Lasts up to 1–3 weeks, depending on hair type and aftercare
- Best on level 9–10 pre-lightened hair
- Level 10 platinum blonde recommended
- Formulated without peroxide, PPD or ammonia
- Vegan and cruelty-free
- Made in the Netherlands
- DIY friendly with a professional-quality result
How to use
1. Prep
For visible pastel results, pre-lighten your hair first with Attitude Ghosted Bleach. Precious works best on very light blonde or platinum hair.
2. Dye
Apply Precious evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.
For a brighter and longer-lasting pastel result, leave the colour in for 30–60 minutes, or follow the instructions on the packaging.
3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare.
Mix & match
Get creative with Precious. Mix it with Cute for a soft pastel coral shade, or add a small amount of Proud and Ecstatic to create a deeper peach-orange result.
Always test your mix on a strand first before applying it to your full head.
Good to know
Precious is a semi-permanent direct dye. The final result depends strongly on your starting hair colour, porosity, hair condition and previous treatments.
Because this is a pastel shade, a very light base is essential. If your hair is too dark or too yellow, the colour may appear warmer, softer or less visible.
For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.
Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Phenoxyethanol, Citric Acid, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Basic Orange 31, Basic Red 51
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