Attitude Hair Dye – Rage
Rage is a dark, sultry red semi-permanent hair dye with rich pink undertones and a bold alternative edge. Apply to pre-lightened hair for the most vibrant red result, or use on darker bases for a deeper red tint.
Vegan, cruelty-free and made in the Netherlands.
Description
Rage is made for deep red hair with attitude. This highly pigmented semi-permanent shade gives a dark, intense red result on light or pre-lightened hair and a richer red tint on darker bases.
Thanks to its pink undertones, Rage gradually fades into softer dusty pink tones over time, depending on your hair base, hair condition and aftercare routine.
For the most vivid and long-lasting result, we recommend applying Rage to pre-lightened hair.
Best results
For the brightest and most even result, apply Rage to light or pre-lightened hair.
On very light blonde or bleached hair, Rage gives the most vibrant dark red result with visible pink undertones. On darker blonde or brown hair, the shade can appear deeper, darker or more subtle.
Always do a strand test before colouring to check how the shade turns out on your own hair.
Why you’ll love it
- Dark sultry red shade
- Rich pink undertones
- Semi-permanent hair colour
- Lasts up to 8–12 weeks, depending on hair type and aftercare
- High-pigment formula
- Works on pre-lightened hair and can tint darker bases
- Fades into softer dusty pink tones
- Formulated without peroxide, PPD or ammonia
- Vegan and cruelty-free
- Made in the Netherlands
- DIY friendly with a professional-quality result
How to use
1. Prep
For the brightest red result, pre-lighten your hair first with Attitude Ghosted Bleach.
2. Dye
Apply Rage evenly to clean, dry or towel-dried hair. Make sure the colour is fully worked through from roots to ends for an even result.
3. Rinse & care
Rinse until the water runs mostly clear. Keep your colour fresh for longer with colour-friendly aftercare, such as Holyplex Haircare and Revamp Red Shampoo.
Mix & match
Get creative with Rage. Mix it with Loved for a deep, sultry strawberry-red tone, or blend it with darker shades to create a richer custom red.
Always test your mix on a strand first before applying it to your full head.
Good to know
Rage is a semi-permanent direct dye. The final result depends on your starting hair colour, porosity, hair condition and previous treatments.
Because Rage has pink undertones, the colour may fade into dusty pink tones over time. For the best result, always do a patch test and strand test before colouring. Follow the instructions on the packaging carefully.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.
Aqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-20, Basic Violet 16, Phenoxyethanol, Basic Orange 31, Basic Red 51, Citric Acid, Methylparaben, Ethylparaben, Butylparaben, HC Blue No. 15, Propylparaben
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