Attitude Hair Dye – Ghosted 40 Volume Bleaching Kit
Ghosted 40 Volume Bleaching Kit is a powerful 12% at-home bleaching kit made for experienced users with very dark, thick or resistant hair that needs maximum lift before applying Attitude Semi-Permanent Hair Dye.
Vegan, cruelty-free and made in the Netherlands.
Description
Ghosted 40 Volume is the strongest option in the Ghosted bleach range. It is made for hair that needs powerful lift before colouring with Attitude. Our semi-permanent shades show their full intensity on pre-lightened hair, especially bright, pastel and neon colours.
This 40 Volume kit is best suited for very dark, thick or resistant hair. The blue-based bleach formula helps counter unwanted warm or orange tones while lightening, making it a useful first step before applying your favourite Attitude shade.
Because 40 Volume is a high-strength developer, it should only be used with extra care by experienced users. It is not recommended for beginners, fragile hair, damaged hair, previously bleached hair or sensitive scalps.
Best results
Use Ghosted 40 Volume when your hair is very dark, thick or resistant and needs maximum lift before applying colour.
For light, fine, dry, previously bleached or fragile hair, choose a lower volume such as 10, 20 or 30 Volume. Using a developer that is too strong for your hair can increase the risk of dryness, breakage and scalp irritation.
The final result depends on your starting hair colour, hair condition, previous treatments, processing time and application. Always do a patch test and strand test before bleaching to check lift, timing and hair condition.
Which volume should you choose?
- 10 Volume / 3%
- Best for very light, fine or previously bleached hair when only gentle lift is needed.
- 20 Volume / 6%
- Best for light blonde, medium blonde, dark blonde and light brown hair. A good option for many first-time bleachers.
- 30 Volume / 9%
- Best for darker hair that needs stronger lift. Use with extra care and avoid using on fragile, damaged or over-processed hair.
- 40 Volume / 12%
- Strongest option. Best for very dark, thick or resistant hair. Advanced use only and not recommended for beginners.
When in doubt, start with a lower volume or ask a professional hairdresser for advice.
Why you’ll love it
- Powerful 40 Volume / 12% bleaching kit
- Helps pre-lighten very dark, thick or resistant hair
- Strongest lift in the Ghosted bleach range
- Blue-based bleach helps counter warm or orange tones
- Ideal before vivid, pastel and neon shades when strong lift is needed
- For experienced at-home users
- Vegan and cruelty-free
- Made in the Netherlands
- Includes bleach powder, peroxide activator, gloves and application brush
How to use
1. Prep
Read the full instructions before starting. Wear gloves, protect your clothes and workspace, and do a patch test and strand test before bleaching.
2. Mix
Mix the bleach powder and peroxide activator exactly as instructed on the packaging. Do not change the mixing ratio.
3. Apply
Apply evenly to the areas you want to lighten. Avoid overlapping bleach on already bleached, fragile or over-processed hair.
4. Watch carefully
Check your hair regularly during processing. Do not leave bleach on longer than the instructions allow.
5. Rinse & care
Rinse thoroughly and follow with nourishing aftercare. Once your hair is ready, apply your chosen Attitude Semi-Permanent Hair Dye.
What’s in the box
- Attitude Ghosted Bleach Powder
- Vegetable-based Attitude Peroxide Activator 40 Volume / 12%
- Gloves
- Application brush
One kit is usually enough for short hair or root touch-ups. For longer or thicker hair, use 2–3 boxes.
Aftercare & colour prep
After bleaching, your hair may need toning or extra care before colouring.
Use Attitude Pure White Toner on level 9–10 pre-lightened hair to help reduce yellow warmth and create a cleaner blonde base.
Use Moonlight No Yellow Shampoo to maintain a cooler blonde tone.
Use the Holyplex hair care routine to help care for bleached hair and keep it feeling softer, stronger and more manageable.
Good to know
Ghosted 40 Volume is a high-strength bleaching kit, not a semi-permanent hair dye. It lightens the hair to create a better base for colour.
Do not use bleach on irritated, damaged or sensitive scalp. Avoid contact with eyes. Do not use on eyebrows or eyelashes. Always follow the instructions on the packaging carefully.
Because 40 Volume is the strongest developer in the Ghosted range, it is not recommended for fragile, heavily damaged, previously bleached or over-processed hair. If your hair is very dark, box-dyed, chemically treated, damaged or if you are unsure which volume to choose, ask a professional hairdresser before bleaching at home.
Community
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Peroxide Activator: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Ceteareth-25, Sodium Salicylate, Citric Acid, Ammonium Nitrate, Disodium Pyrophosphate
Bleach Powder: Sodium Silicate, Potassium Persulfate, Magnesium Carbonate, Ammonium Persulfate, Octyldodecanol, Paraffinum Liquidum, Silica, Cellulose Gum, Carbomer, Urea, EDTA, Parfum, CI 77007, Sodium Lauryl Sulfate
Netherlands: €5
European countries: €6
Outside Europe: €10
For international orders up to €150, we cover the import costs. That means you won’t be charged unexpected import fees on delivery for orders within this amount.
European countries: €6
Outside Europe: €10
For international orders up to €150, we cover the import costs. That means you won’t be charged unexpected import fees on delivery for orders within this amount.