Attitude Hair Dye – Ghosted 40 Volume Bleach Activator
Ghosted 40 Volume Bleach Activator is a powerful 12% peroxide cream activator made to be mixed with Attitude Ghosted Bleach Powder. Use it for stronger lift on very dark, thick or resistant hair before applying Attitude Semi-Permanent Hair Dye.
Vegan, cruelty-free and made in the Netherlands.
Description
Ghosted 40 Volume is the strongest activator in the Ghosted bleach range. It is designed to be mixed with Attitude Ghosted Bleach Powder to help pre-lighten very dark, thick or resistant hair before colouring.
Pre-lightening helps create a lighter base so vivid, pastel and neon Attitude shades can show up brighter and more vibrant. When used as part of the Ghosted bleach system, it helps lift the hair while supporting a cleaner base for your chosen colour result.
Ghosted 40 Volume is not a bleach powder and will not lighten the hair when used on its own. Always mix it with Attitude Ghosted Bleach Powder and follow the instructions on the packaging carefully.
Because 40 Volume is a high-strength developer, it is recommended for experienced users only.
Best results
Use Ghosted 40 Volume when your hair is very dark, thick or resistant and needs maximum lift before applying colour.
For light, fine, dry, previously bleached, fragile or damaged hair, choose a lower volume such as 10, 20 or 30 Volume. Using a developer that is too strong for your hair can increase the risk of dryness, breakage and scalp irritation.
The final result depends on your starting hair colour, hair condition, previous treatments, mixing ratio, processing time and application. Always do a patch test and strand test before bleaching.
Which volume should you choose?
- 10 Volume / 3%
- Best for very light, fine or previously bleached hair when only gentle lift is needed.
- 20 Volume / 6%
- Best for light blonde, medium blonde, dark blonde and light brown hair. A good option for many first-time bleachers.
- 30 Volume / 9%
- Best for darker hair that needs stronger lift. Use with extra care.
- 40 Volume / 12%
- Strongest option. Best for very dark, thick or resistant hair. Advanced use only and not recommended for beginners.
When in doubt, start with a lower volume or ask a professional hairdresser for advice.
Why you’ll love it
- Powerful 40 Volume / 12% peroxide cream activator
- Made to be mixed with Attitude Ghosted Bleach Powder
- Strongest option in the Ghosted activator range
- Best for very dark, thick or resistant hair
- Helps create a lighter base before applying Attitude colour
- Ideal before vivid, pastel and neon shades when strong lift is needed
- Vegetable-based cream activator
- Vegan and cruelty-free
- Made in the Netherlands
- For experienced at-home bleaching users
How to use
1. Prep
Read the full instructions before starting. Wear gloves, protect your clothes and workspace, and do a patch test and strand test before bleaching.
2. Mix
Mix Ghosted 40 Volume Bleach Activator with Attitude Ghosted Bleach Powder exactly as instructed on the packaging. Do not change the mixing ratio.
3. Apply
Apply evenly to the areas you want to lighten. Avoid overlapping bleach on already bleached, fragile or over-processed hair.
4. Watch carefully
Check your hair regularly during processing. Do not leave bleach on longer than the instructions allow.
5. Rinse & care
Rinse thoroughly and follow with nourishing aftercare. Once your hair is ready, apply your chosen Attitude Semi-Permanent Hair Dye.
What to use it with
Use Ghosted 40 Volume only with Attitude Ghosted Bleach Powder.
This product is not a complete bleaching kit. Bleach powder, gloves and application tools are sold separately unless included in a kit.
One bottle is usually enough for short hair or root touch-ups. For longer or thicker hair, use 2–3 bottles.
Aftercare & colour prep
After bleaching, your hair may need toning or extra care before colouring.
Use Attitude Pure White Toner on level 9–10 pre-lightened hair to help reduce yellow warmth and create a cleaner blonde base.
Use Moonlight No Yellow Shampoo to maintain a cooler blonde tone.
Use the Holyplex hair care routine to help care for bleached hair and keep it feeling softer, stronger and more manageable.
Good to know
Ghosted 40 Volume is a high-strength peroxide activator, not a semi-permanent hair dye and not a lightener by itself. It must be mixed with bleach powder to lighten the hair.
Do not use on irritated, damaged or sensitive scalp. Avoid contact with eyes. Do not use on eyebrows or eyelashes. Always follow the instructions on the packaging carefully.
Because 40 Volume is the strongest developer in the Ghosted range, it is not recommended for beginners, fragile hair, heavily damaged hair, previously bleached hair or over-processed hair.
If your hair is very dark, box-dyed, chemically treated, damaged or if you are unsure which volume to choose, ask a professional hairdresser before bleaching at home.
Community
Show us your colourful creations with #dyewithattitude and tag @dyewithattitude for a chance to be featured.
Aqua, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Ceteareth-25, Sodium Salicylate, Citric Acid, Ammonium Nitrate, Disodium Pyrophosphate
Netherlands: €5
European countries: €6
Outside Europe: €10
For international orders up to €150, we cover the import costs. That means you won’t be charged unexpected import fees on delivery for orders within this amount.
European countries: €6
Outside Europe: €10
For international orders up to €150, we cover the import costs. That means you won’t be charged unexpected import fees on delivery for orders within this amount.