Made in The Netherlands
The Story
We made the dye we couldn’t find on the shelf.
Attitude Hair Dye was born in 2020 from Attitude Holland, the Dutch alternative lifestyle webshop founded by Rebecca and Rob van Berkel in 1999.
After years of selling hair dye brands from all over the world, we felt it was time to create something closer to home. A local Dutch hair dye brand, made for people who use colour to express who they truly are.
Every shade is developed with care, creativity and inspiration from our vibrant community. From the colour concepts and names to the final formula, Attitude Hair Dye is a labour of love. Our semi-permanent dyes contain conditioner, come in 27 expressive shades and are made to help customers create hair that matches their personality.
We are not a big beauty corporation. We are a family business with deep roots in the alternative scene, built on self-expression, kindness and freedom in being.
For retailers, salons and webshops, Attitude Hair Dye offers more than colour. It offers a bold European brand with a real story, strong community appeal and products made for customers who want to stand out.
Bring colour, confidence and attitude to your customers.
Rob & Rebecca · Founders
