Rob & Rebecca van Berkel, founders of Attitude
The Story
We made the dye we couldn’t find on the shelf.
For over twenty years we sold hair dye brands from all over the world. Attitude Holland started in 1999 as the Dutch webshop for alternative lifestyle. So we know exactly what works on a shelf and what customers really ask for. We stood behind the counter ourselves.
In 2020 we made the leap to our own line, not because the market asked for it, but because we couldn’t find the colours we were looking for anywhere. That’s how Attitude Hair Dye was born: made in the Netherlands, for people who use colour to show who they are.
We’re not a big cosmetics corporation. We’re a family business with deep roots in the alternative scene, and after more than twenty-five years, we’re not going anywhere.
For retailers, salons and webshops that means one thing: a bold European brand with a real story your customers feel, not an anonymous jar from a warehouse, but a story that sells.
Bring colour, confidence and attitude to your customers.
Rob & Rebecca · Founders
